When "Middle Class" Can't Afford Groceries Anymore: A Cowlitz County Reality Check
When "Middle Class" Can't Afford Groceries Anymore: A Cowlitz County Reality Check
By Charles D. Hendrickson, Executive Director, Love Overwhelming
The comment section exploded:
"A middle-class family can't afford this anymore."
They weren't wrong. Here's the brutal math that proves it.
The $202 Shopping Cart That Broke the Internet
Milk. Eggs. Cheese. Pasta. Meat. Vegetables. Nothing fancy. Just the basics every family needs.
The total? $202 at Fred Meyer.
The Rural County "Middle Class" Reality
What Does Middle Class Even Mean Here?
According to HUD's 2024 Area Median Income data:
- Middle-class household (3-4 people): $78,500–$87,000/year
- Actual median household income: $72,932 (2023 Census data)
That sounds comfortable until you calculate take-home pay:
- Monthly after taxes: $4,200–$4,500
Now let's see where every dollar goes.
Follow the Money: The Vanishing Paycheck
Monthly Budget Breakdown for a Family of Four
| Expense Category | Low End | High End | Reality Check |
|---|---|---|---|
| Housing | $1,600 | $2,000 | Fair Market Rent: $1,341 (2-bedroom) |
| Childcare | $800 | $1,500 | State average: $1,780/month |
| Car Payment(s) | $350 | $800 | Plus insurance: +$150-250 |
| Gas | $200 | $300 | At $3.50/gallon |
| Utilities | $350 | $500 | Electric, water, garbage, internet |
| Medical/Insurance | $300 | $500 | Copays, prescriptions, premiums |
| Phone/Internet | $150 | $200 | Family plans |
| Debt Payments | $200 | $600 | Student loans, credit cards |
| TOTAL | $3,950 | $5,400 | Before food |
With $4,200–$4,500 take-home pay?
There's literally nothing left for groceries.
The $202 Grocery Cart Breakdown
What Does $202 Actually Buy in Longview/Kelso?
Based on current Fred Meyer prices (November 2025):
Fresh Produce – $33.47
- 2 heads romaine lettuce ($3.98)
- 1 head iceberg lettuce ($1.99)
- 2 crowns broccoli ($4.98)
- 2 lbs carrots ($2.49)
- 3 bell peppers ($4.47)
- 2 lbs grapes ($5.98)
- 3 lbs apples ($4.47)
- 5 lbs oranges ($4.99)
- 2 lbs onions ($1.98)
Dairy & Eggs – $73.36
- 2 gallons milk ($7.98)
- 2 dozen eggs ($7.98)
- 12 yogurt cups ($11.88)
- 2 blocks mozzarella ($11.96)
- 2 bags shredded cheese ($11.98)
- 16 oz sour cream ($4.49)
- 8 oz cream cheese ($3.99)
- 1 lb butter ($5.99)
Protein – $45.00
- 2 lbs Italian sausage ($9.98)
- 2 lbs breakfast sausage ($9.98)
- 1 lb ground beef ($6.99)
- 2 lbs chicken breasts ($11.98)
- 1 lb deli meat ($6.99)
Pantry Staples – $50.50
- 5 lb flour ($3.99)
- 5 lb sugar ($4.99)
- 2 jars pasta sauce ($5.98)
- 3 boxes pasta ($4.47)
- Peanut butter ($4.99)
- 2 bags chips ($7.98)
- 2 boxes cereal ($9.98)
- 5 lb rice ($6.99)
- Cooking oil ($4.99)
TOTAL: $202.33
This feeds a family of four for maybe 10 days.
The SNAP Advantage (And Why It Matters)
Maximum SNAP Benefits (2025)
- Family of 4: $975/month
- Family of 3: $768/month
- Single person: $292/month
A family on SNAP receives dedicated food dollars that can ONLY be spent on groceries.
A middle-class family earning $80,000? $0 in food assistance.
They buy groceries with whatever's left after:
- Housing that increased 67% since 2018
- Childcare averaging $21,348/year for one infant
- Food costs up 30% since 2018
- Gas, medical bills, and everything else
The Math That Breaks Families
Let's Follow One Paycheck
For someone earning $22/hour (~$45,000/year):
- Daily take-home: ~$140
- Days 1-12: Rent/mortgage
- Days 13-18: Childcare
- Days 19-21: Utilities & gas
- Day 22: Car payment
- Days 23-26: Medical, phone, minimum debt payments
There is no "grocery day."
So families survive by:
- $20 here at Walmart
- $35 there at WinCo
- $12 for milk and eggs
- $9 for bread at Dollar Tree
Piecemeal shopping costs more. But when you're broke, bulk buying is a luxury you can't afford.
Why This Is Happening: The Numbers Don't Lie
Cowlitz County Economic Reality (2018-2025)
| Category | Increase | Your Pain |
|---|---|---|
| Housing costs | +67% | Rent went from $950 to $1,600 |
| Food prices | +30% | That $150 grocery trip now costs $195 |
| Childcare | +35% | Infant care: $21,348/year |
| Gasoline | +45% | Fill-up went from $35 to $50+ |
| Wages | +8-12% | Maybe got a $2/hour raise |
The gap widens every month.
Three Uncomfortable Truths
1. The New Face of Food Insecurity
Working families with two incomes, college degrees, and steady jobs can't afford basic groceries. This isn't about poor choices. It's about impossible math.
2. SNAP Isn't "Welfare" – It's Economic Reality
When dedicated food assistance allows families to eat better than dual-income households, the problem isn't SNAP. It's that wages haven't kept pace with the cost of survival.
3. This Is Manufactured Scarcity
Food production is at record highs. Corporate profits are soaring. The "shortage" is in purchasing power, not products.
What Can We Do? (Beyond Thoughts and Prayers)
Immediate Actions
- Normalize food assistance: If you qualify for SNAP, WIC, or food banks – use them. There's no shame in feeding your family.
- Share resources: Know about deals, programs, or assistance? Share widely.
- Buy local, buy together: Group buying and local co-ops can reduce costs.
Systemic Changes Needed
- Living wages tied to actual cost of living
- Universal childcare support
- Rent stabilization policies
- Expanded SNAP eligibility to 200% of poverty level (like Washington already does)
Resources for Cowlitz County Families
Food Assistance
- Love Overwhelming Resource Hub: [Link to resources]
- SNAP Application: washingtonconnection.org
- WIC: 360-397-8000
- Local Food Banks: 211 for locations
Emergency Help
- Housing assistance: 360-425-3430
- Utility assistance: 360-577-3053
- Childcare subsidies: 877-501-2233
Remember This
You're not failing. The system is.
If you're choosing between groceries and rent, between childcare and car repairs, between medical bills and food – you're not alone. Thousands of Cowlitz County families face these impossible choices every day.
About the Author: Charles D. Hendrickson is the Founder and Executive Director of Love Overwhelming, a nonprofit serving individuals experiencing homelessness and housing instability in Cowlitz County, Washington since 2009. Love Overwhelming has housed over 500 individuals with evidence-based practices and peer-led support services. This analysis is based on HUD income data, U.S. Census statistics, local price sampling, and over a decade of direct service work with families navigating economic instability.
Data sources: HUD FY2024 Income Limits, U.S. Census Bureau ACS 2023, USDA Food Price Outlook 2025, Washington State DSHS, Child Care Aware of America 2024 Report, Fred Meyer price survey November 2025

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